The new Burberry store will be located witin 39th Street and under the design direction of Chief Creative and CEO Christopher Bailey, according to a statement from the brand.
Burberry’s content and live events will be broadcast directly onto video screens with enhanced audio-visual capabilities in the Miami store. The stream comes from the brand’s global headquarters in London and is enabled by the Burberry Retail Theater concept.
iPads hooked up to Burberry.com will be carried by store associates in Miami for unlimited access to the brand’s stock. Additionally, an in-store service will allow customers to collect online purchases at the brick-and-mortar location.