Ocado sales rise almost 15% for December

Online-only grocer Ocado on Wednesday revealed gross retail sales had improved 14.8 per cent year-on-year for December, as the company managed to maintain the sales growth it achieved in the final quarter of its 2013-2014.

In the seven days leading up to Christmas Ocado processed nearly 40 per cent more items for Ocado.com and Morrisons.com than over the same period last year, while on its biggest day, sales were nearly £6 million, up over 15 per cent on the previous year.

The grocer has famously not made an annual pretax profit since it was founded in 2000, but analysts are now expecting one of around £11.5 million for its 2013-2014 year, which ended on 30th November.

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