SuperGroup CEO steps down to revert to Founder title

Chief Executive of SuperGroup, Julian Dunkerton is to step down from his current role and will instead become “Founder and Product and Brand Director” of the company.

With immediate effect, SuperGroup, makers of ‘urban’ clothing label Superdry will be led by Euan Sutherland.

Dunkerton, who began his career selling clothes out of bin bags in London with a £2,000 loan from his father said: ““With the number of opportunities SuperGroup has available and the increasing complexity of the business, now is the right time to bring in a CEO of Euan’s calibre.

“Having worked with him on the board for two years, I am certain our skills will be complementary and look forward to delivering the continued growth of the Superdry brand together.”

Sutherland, former head of Superdrug, B&Q and for a brief ten month period, the Co-op Group said of his new position: “SuperGroup is a great business with a strong brand and I am truly delighted to be taking on the challenge of delivering its growth potential. The business is at an exciting stage of its development and has numerous opportunities for growth.

“I admire what the business has achieved and am excited about being part of the team that will deliver the strategy. Julian and I work well together and have a shared ambition to succeed with the global roll out of the Superdry brand.”