Zara opens 1st homewares store in Australia, plans more

First it was fashion and now it’s homewares for the fashion conscious with the opening of Zara Home at the Highpoint shopping centre in Melbourne.

It’s the first homewares store by the Spanish group Inditex – the owner of the Zara label – in Australia but more are planned. There are suggestions the Macquarie Centre in Sydney will be considered for its first NSW site.

Zara, which is the biggest fast-fashion retailer in the world, has offered homewares in other countries, as does its rival and second-biggest global retailer, Swedish H&M.

H&M opened its first NSW store in the Macquarie Centre last year.

Offering branded furnishings and home accessories follows on from the trend set in hotels a decade ago and started by Palazzo Versace on the Gold Coast and the Bulgari in Bali.

Zara Home will join Victoria’s first Dior Perfume & Beauty Boutique, which opened last December at Highpoint, and United States-based health club Crunch Fitness, which will open its first business in Victoria at the centre next month.

GPT Group’s head of retail, Vanessa Orth, said the introduction of Zara Home at Highpoint was a positive attraction for the mall.

Highpoint Property Group managing director Terry Christofides said the Highpoint catchment area was in one of the fastest-growing economic regions in Australia.

Mr Christofides said the $300 million redevelopment of Highpoint enabled the centre to introduce the first David Jones to Melbourne’s west and Highpoint was the only shopping centre in Australia with both Zara and Topshop under one roof.

Highpoint is owned jointly by the GPT Wholesale Shopping Centre Fund, the GPT Group and the Highpoint Property Group.

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Posted on February 16, 2015, in #international, #retail. Bookmark the permalink. Leave a comment.

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