Christopher Kane opens the doors to his first ever store in Mayfair

The Scottish designer has landed on London’s luxurious Mount Street alongside his London Fashion Week peers

BY Olivia Lidbury | 19 February 2015

The boutiques lining Mount Street in Mayfair already read like a who’s who of the most exciting London Fashion Week designers: Roksanda, Roland Mouret, Nicholas Kirkwood are there – and now Christopher Kane is joining the gang.

The Scotsman’s first store has opened for trading at numbers 6 to 7, just a stone’s throw from the upmarket Connaught Hotel. Kane, a Central Saint Martins graduate who first made waves with his MA collection in 2006, told WWD how: “This is the first time we will be able to present the entire universe of what we do and interact directly with our customer, really getting to know and understand them.”

Kane’s creativity and innovation with fabrics – not to mention being championed by Donatella Versace – swiftly made him one of the brightest names on the London Fashion Week schedule. His catwalk collections translated into sales and eventually, piqued the interest of luxury conglomerate Kering, which owns large stakes in luxury heavyweights Balenciaga, Stella McCartney, Alexander McQueen and Gucci. The group acquired 51 per cent of the brand in 2013 and plans for a flagship store was part of the deal.

The investment also afforded North Lanarkshire-born Kane – whose design studio is in the grittier but hip neighbourhood of Dalston – to branch out into handbag and shoe lines. It also allowed him to relax; once the deal was signed he told Style.com he hadn’t suffered a single sleepless night.

The conceptual, minimalist store is set over two floors and was conceived by John Pawson.

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Posted on February 20, 2015, in #luxury, #retail, #uk. Bookmark the permalink. Leave a comment.

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