One Direction pop-up store to open at Dubai Mall

The latest One Direction pop-up store is coming to Dubai for just nine days.
The shop, 1D World, will be open at Dubai Mall near the Dubai Aquarium and Underwater zoo, ground floor, between Friday February 20 and Saturday February 28.

Fans will get the chance to win one of five pairs of Diamond standing tickets for the band’s performance at the Dubai Sevens Stadium, on April 4 – claimed to be the largest concert ever staged in the Middle East.

They can also get their hands on exclusive One Direction merchandise, which is not available in other stores or concerts, including several T-shirt designs, posters and life-size cutouts of each band member.

Thomas Ovesen, CEO of Done Events, said: “We are thrilled to be able to offer Middle East Directioners another unique 1D opportunity, with the chance to grab some exclusive merchandise ahead of their April 4 Dubai show.
“Fans should be quick though, the store in The Dubai Mall is only open for just nine days”

A spokesperson for The Dubai Mall said: “We are always striving to bring the best and most exclusive events and retail experiences for The Dubai Mall visitors. Our partnership with Done Events continues this ambition and certainly brings all Directioners in Dubai a once in a lifetime opportunity to get their favourite 1D merchandise and souvenir products.”