Estee Lauder opens in China its largest travel retail store

Estée Lauder has recently openened its largest flagship store at Travel Retail Worldwide in Haitang Bay, Sanya. Combining navy and gold tones with hints of platinum, the design of the flagship store takes its cues from Estée Lauder’s heritage and is designed to immerse consumers in the “luxury and modern glamour” of the brand, reports Travel Retail.For the Haitang Bay store, not only has Estée Lauder created cutting-edge displays to educate customers, but the company has also made sure that customers’ desire to be pampered and receive additional personal attention will be met.

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