Prada opened its first store in Vietnam, in the heart of Hoan Kiem, Hanoi’s prestigious shopping district.
The space, designed by architect Roberto Baciocchi, covers a total area of 360 square metres on a single level and houses the women’s and men’s leather goods, accessories and footwear collections.
The store is strategically located in one of Hanoi’s historic buildings overlooking the renowned August Revolution Square.
White stone pillars and a series of windows and light boxes inserted into black marble volumes set the rhythm of the external façade. The entrance overlooking the square is enhanced by a large canopy extending over it.
The interior comprises a succession of spaces, each featuring a different atmosphere.
The area housing the women’s leather goods collection is defined by the signature black- and-white marble chequered flooring – a legacy of Prada’s identity worldwide – and green fabric-clad walls with cut-in niches exalting the display of the products.
In the space dedicated to women’s small leather goods and accessories, black marble-clad walls create an elegant atmosphere. Polished steel display counters with drawers covered in coloured saffiano leather complete the furnishing.
The area hosting women’s footwear is characterized by beige carpeting, green velvet sofas and walls with Prada’s iconic display niches.
The space devoted to men features masculine materials and finishes: ebony floorboards and walls, dark brown carpeting and cotto-coloured leather sofas. Polished steel display cases and counters with drawers covered in coloured saffiano leather complete the setting.