Harvey Nichols to make Qatar debut at Doha Festival City
World famous luxury department store Harvey Nichols will make its debut in Qatar after signing a deal to be part of Doha Festival City, it was announced on Saturday.
Qatari firm Saleh Al Hamad Al Mana Group of Companies has struck an exclusive licence agreement with Harvey Nichols to bring it to the Gulf state.
The mall is already well under construction, and on programme for opening in the third quarter of 2016.
“Bringing one of the world’s most highly renowned department stores to Qatar for the first time is a significant milestone for Doha Festival City as it will meet and satisfy the country’s sophisticated taste and appetite for luxury goods,” added Kareem M Shamma, CEO of BASREC, the joint venture which comprises Dubai-based Al Futtaim Real Estate Services, Qatar Islamic Bank, Aqar Real Estate Investment Company and a private Qatari investor.
“Of the 550 shops including more than 100 restaurants, cafes and food court outlets at Doha Festival City Mall, a large number of brands will be making their debut in the Qatari market. This will make our mall one of the region’s leading shopping destinations and it will become a destination of choice for all of Qatar’s residents and visitors,” he said.
Harvey Nichols opened its first store in London in 1831 on the corner of Knightsbridge and Sloane Street, and remains one of the most glamorous department stores in the world.
Hisham Saleh Al Mana, chairman of Saleh Al Hamad Al Mana Group of Companies, confirmed plans for the three-level 112,000 square foot store.
“We are partnering with Doha Festival City Mall in bringing Harvey Nichols, one of the most prestigious retail stores, to Qatar and this is the ideal location to host such an iconic British institution. Qatar will be hosting the FIFA 2022 World Cup and will be paving the way as the center of attraction in the region,” he said.
Last May, Doha Festival City announced the appointment of Gulf Contracting Company and ALEC Qatar, a joint venture to lead construction of the massive mall.
Doha Festival City is one of the largest mixed-use developments in the Gulf. It will house over 550 shops, more than 100 restaurants, cafes, and food court outlets, indoor and outdoor entertainment attractions including Qatar’s first snow park and a cinema complex with 19 digital screens.