Push to buy: Amazon introduces Dash Button

  • Amazon unveiled its new Dash Button Tuesday that lets users order everyday household items with the press of a button. 
  • Available to Amazon Prime members on an invitation-only basis at launch, the adhesive buttons are connected to users’ WiFi—once pressed, an order is automatically sent to Amazon and shipped. Amazon only responds to the first press of the button until the order is delivered.
  • Amazon is currently working with a select number of brands, from diapers to toilet paper and laundry detergent. 

Although a little out there, this new device is helping Amazon become ever more entangled with consumers’ everyday lives, offering them a simple solution to stocking household items that avoids a trip to the store or online.

The retailer is also offering the service to product makers, according to CNET, where they will be able to integrate automatic ordering into product design. For example, if a printer detects low ink levels, it will order a new cartage from Amazon, again reducing the need to think about reorders.  


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