H&M’s sister line COS to open Bloor St. flagship store
First Muji, then Uniqlo, then Reiss – Toronto is quickly becoming home to a who’s who of some of the world’s coolest retailers. Lovers of the avant-garde, this new one is for you: COS, an upscale sister line to H&M, has announced it’s finally opening locations in Canada, a year after it first announced it was heading to the U.S.
The Toronto location is set to take over the former Tiffany store at 85 Bloor St. West this fall, promising three floors of retail boasting 6738 square feet of retail area. The new shop joins another location in Montreal, as well as shops in New York and L.A. and a fleet of locations across Europe.
As far as the clothing itself: COS designs are typically ultra-minimal, ranging from demure and work-appropriate to sculptural and severe (with a few punches of colour and print to brighten things up – this spring, they’re all about a kelly green). Basically, if you lust fruitlessly after Marni or Celine, you’ll be able to ease the pain here.