The spacious store, designed by rpa:group, covers two floors with a sales area of 347 sq m. It offers the full range of Tommy Hilfiger collections, including men’s sportswear, women’s sportswear, men’s tailoring, Hilfiger Denim, footwear and accessories.
The concept was adapted around the original 19th century building and its beautiful period characteristics; a unique setting that celebrates the brand’s ‘classic American cool’ heritage. As the building is listed, the architecture team set out to both preserve and emphasise areas of the existing building and use the opportunity to restore original elements such as ornamental ceilings, mouldings, ornate column heads and delicate woodwork where possible.
In particular, the period fireplace and wood panelling were listed elements and every attempt was made to ensure that these features worked with the building’s new interior look. Antique brass fixturs and period seating were also sourced to give the whole design that extra dimension.
The parquet floors are new – the herringbone design has become a real Tommy Hilfiger brand element, although they do have a strong period feel that’s complementary to the overall look and feel of the building.
rpa:group specified a new staircase, inspired by the wrought iron balustrades revealed throughout other areas of the building. The staircase leads to the menswear setion, which features leather sofas and a beautiful period green glazed fireplace, which has become the focal point of the room. The room was designed to give the ambience of a gentleman’s club.
impressive doors in the changing room area have been specially made to emulate architectural salvage. They lend a feel of shabby chic to the overall feel of the store, which is a blend of period elegance and post-industrial design.
Tommy Hilfiger has opened a new anchor store in the heart of Berlin’s Mitte neighbourhood, a hotspot for fashion and eclectic street style.