Prada Opens Store In Johannesburg
The Prada fashion house has opened its first store in South Africa. The brand now occupies an 8,611-square-foot retail space in the new luxury wing of the Sandton City mall in Johannesburg, which is called the Diamond Walk.
“The new opening in Johannesburg, one of the most interesting cities in Africa from a cultural and commercial point of view, is part of a strategic plan which aims to strengthen the retail channel in the African market,” a representative for Prada told WWD.
“With this opening, the Prada Group is increasing its presence in Africa, where it is already present with stores in Morocco,” the brand rep continued. “We are confident that the Prada store in Johannesburg will be a reference point both for the South African clientele and for the many international visitors of the city.”
The store will sell Prada’s men’s and women’s ready-to-wear, leather goods, accessories and footwear. The location was designed by architect Roberto Baciocchi, and features green fabric-lined walls, fine crystal tables, velvet sofas, a black marble chest of drawers and Prada’s trademark black-and-white floors.
“We harnessed the allure of luxury and sophistication, and approached the luxury and superluxury brands that best complement the center’s existing range of brands,” Alex Phakathi, a fund manager at the Liberty Property Portfolio — which owns the Sandton City mall — told WWD.
Prada also hosted a party to celebrate the South African store opening. DJ Misty Rabbit aka Mimi Xu had guests — which included Pabi Moloi, Lalla Hirayama, Miss Africa 2015 Liesl Laurie and rapper Da L.E.S. — dancing at the event.