The Cotton On Group looks set to expand to Namibia
19 May 2015 08:47Marketing News
Australian retailer The Cotton On Group, continues to be one of the fastest growing fashion retailers globally, expanding its African footprint by opening its first store in Namibia on Friday, 29 May in Windhoek’s The Grove Mall.
Born to deliver on-trend, effortlessly cool and affordable fashion, Cotton On provides men and women the styles they want now, at the best price. At 1000m², the new Cotton On store at The Grove Mall is the first other African country to house the retailer, outside of South Africa. The new store will house a numberof brands under the Cotton On Group stable, including Cotton On, Cotton On Body, Cotton On Kids and RUBI Shoes.
With many global fashion retailers making the move from South Africa into the Namibian market and seeing great success, it was an obvious move from the Australian retailer as its first move into Sub-Saharan Africa.
“We have been very fortunate to have seen consistent growth and success in South Africa, with 120 stores and plan to continue to expand our South African fleet. We constantly look at potential new regions where we will expand the Cotton On brand, and as Namibia borders South Africa, the Namibian retail market shares many similarities to that of its neighbour,” explains Cotton On Global general manager, Felicty McGahan.
“After seeing some of our competitors experience strong performance in the Namibian market, we felt it was the right decision for the Group to move into its second African country,” says McGahan.
The Grove was only recently developed, offering a superior shopping experience for the customers that did not previously exist in the market, which made it the perfect location for Cotton On to launch into the region.
“With the introduction of The Grove Mall in Windhoek, it provided us an opportunity to introduce Cotton On to a new community and export our laidback, quintessential Australian lifestyle to Namibians,” says McGahan.
Since opening their first store in 1991 in Australia, The Cotton On Group has seen rapid growth and now has over 1300 stores across 17 countries, with a commitment to reach more people across the globe.
The new Cotton On store will open its doors on Friday, 29 May at 09:00 and to celebrate the launch, fun activity is planned instore over the opening weekend. On Saturday, 30 May, Radiowave will be broadcasting live in the morning, fashion stylists will be on-hand, a pamper station, coffees, kids activity, giveaways and more. Plus, the first 100 shoppers will receive a free gift with any purchase.
Cotton On, The Grove Mall Namibia, will trade Mondays to Saturdays from 09:00 to 19:00 and on Sundays from 09:00 to 17:00. It is located at Shop 524 on the corner of Chasie and Frankie Fredericks Road, Klein Kuppe, Windhoek, Namibia.