AmazonFresh Expands to the U.K.
While several U.S. cities have yet to reap the benefits of AmazonFresh, several reports are indicating the grocery delivery service will begin expanding overseas to the U.K. as early as September of this year.
The Times of London reports that plans for AmazonFresh are in an “advanced stage.”
Re/code reports that upon entering the U.K., it will encounter a competitive grocery delivery market that is more mature than the U.S. Retail research firm IGD estimates that in the U.K. online gales make up 5% of grocery sales and ordering online pick-up in store is popular. In the U.S., online grocery sales account for less than 1% of the market.
An Amazon spokesperson told Business Insider “we do not comment on rumor or speculation,” and told The Times of London that “we will remain thoughtful and methodical in our approach to expanding Amazon Fresh.”