Hackett London has launched a store at Bluewater shopping centre. The store marks Hackett’s debut in the south east and is only the second standalone store outside London. 

The store is situated on the lower Guildhall, adjacent to House of Fraser, Russell & Bromley, Jack Wills and Tommy Hilfiger. The design concept sees the brand introducing new sleek and modern elements such as a new glass and steel shelving system and glass fixtures to create a modern and spacious feel to the store. 

Jeremy Hackett, chairman of Hackett London, says: ‘Launching a store at Bluewater is a great opportunity for the brand as we have a significant following in the region, and is in line with our approach of opening stores in key cities throughout the world. Our position on the Guildhall puts us amongst many like-minded brands and we are delighted to have opened.’ 
Hackett joins other key international brands, such as American Eagle Outfitters, adidas and Le Creuset, in creating statement stores at Bluewater in the last 12 months. The news also follows an 8.6 per cent increase in year-to-date menswear sales.