Lucy Choi to launch first UK store

Shoe designer Lucy Choi has chosen London’s Connaught Street as the location for her first standalone boutique.
Situated in the retail and restaurant quarter of the Church Commissioners’ Hyde Park Estate, the store was once occupied by her uncle, the world famous shoe designer Jimmy Choo.
Choi said the store will meet increasing demand from customers for a boutique where they can browse, try on and purchase from the full collection. The designer was also keen to offer international customers a store where they could shop when in London.
Choi said: “Our first boutique represents an exciting new landmark and is the culmination of my vision to have my own store. Connaught Village is one of the most special places in London for me and I spent a considerable amount of time seeking just the right location, as I wanted to create a beautiful, calming environment and an inspiring space for our customers to shop in.”
Lucy Choi London has 80 stockists in the UK and is sold internationally at Harvey Nichols Dubai and Hong Kong and Saks Fifth Avenue Dubai. Fans include the likes of Cheryl Fernandez-Versini, Millie Mackintosh, Mollie King, and Annabel Croft.  
The shop will launch with the label’s AW15 collection when it opens its doors on 18 September.
Rosemarie Jones, deputy surveyor at the Church Commissioners, said: “We are building something really special at Connaught Village. The latest signings show the success of our targeted tenant strategy in attracting leading independent brands with unique offers in the fashion, design and food and beverage sectors.”

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