John Lewis is to launch a brand new in store beauty spa concept called &Beauty.
To be launched at the retailer’s new multi-million pound Birmingham shop when it opens on 24 September, the new John Lewis branded venture will provide a range of salon services and spa treatments.
Customers will be offered a choice of more than 100 treatments with trained stylists and therapists across hair, beauty and spa ranges. This will include express treatments such as manicures, blow dries, pedicures and waxing, to more lengthy services such as facials, massages and hair colour.
The new concept is the latest step in the retailer’s plans to expand the services and experiences within its shops. The announcement follows the success of smaller Beauty Retreats in four John Lewis shops which host a collection of beauty brands, each with their own treatment room.
Paula Nickolds, buying and brand director at John Lewis said: “We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and today’s announcement builds on this ambition.
“Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level. We are confident our customers will agree that this is achieved through &Beauty and believe that it will appeal to customers wanting to pop in for a manicure right through to those who want to spend a whole afternoon treating themselves. Birmingham will be our most innovative shop to date and we’re looking forward to revealing our new spa concept when it opens in September.”
Customers will be able to book appointments in store, online and over the phone from mid-September.