UAE. LVMH-owned beauty retailer Sephora has made its global airport debut at Abu Dhabi International, through Abu Dhabi Duty Free and retail partner DFS. The airport will be home to two pop-up Sephora outlets, in terminals 1 and 3.
Celebrating Sephora’s debut at Abu Dhabi International Airport (left to right): Sephora Middle East Head of Operations Miriam Von Loewenfeld; Made in Sephora Senior Manager Hasmik Panossian; Abu Dhabi Airports CEO Eng. Mohamed Mubarak Al Mazrouei and Abu Dhabi Airports Chief Operations Officer Eng. Ahmad Al Haddabi
The airport company noted: “The addition of Sephora to the roster of brands on offer at Abu Dhabi International Airport is consistent with the company’s objective of delivering an outstanding passenger experience. Beauty & Fragrance was the biggest selling product category in 2014, with a 31% share of duty free turnover, helping to increase overall annual sales by almost +10%.
Abu Dhabi Airports Acting Chief Commercial Officer Dan Cappell said: “We are delighted to welcome Sephora to Abu Dhabi Duty Free and to be the first airport to host them in a duty free retail space managed and operated by our retailer partner DFS. Beauty & Fragrance is an important part of our offering to passengers and the choice of leading brands has increased to meet their demands. Sephora, with its unique, open-sell shopping environment, perfectly complements our commitment to offer travellers a world-class, unique shopping experience within the airport.”
Abu Dhabi Duty Free has placed a strong emphasis on the growing P&C business, notably with the addition of a fragrance boutique, opened by DFS, in 2014; now the offer has been bolstered by the introduction of Sephora, a first for the airport channel
Owned by leading luxury goods group Louis Vuitton Moët Hennessy (LVMH), Sephora is the leading chain of fragrances & cosmetics stores in France, and also has a powerful beauty presence in countries around the world. It offers skincare, fragrance, body and haircare goods in addition to its own private label. The brand operates around 1,900 stores in 29 countries worldwide, including 24 stores in the Middle East.