Department store group John Lewis is hoping to attract fashionistas with new boutiques in its large stores showcasing top brands including Nike and Bruuns Bazaar.
Known for its hold on Middle England, the group is raising its fashion appeal with the new concept called ‘Found at John Lewis’.
The first will be launched at its Birmingham store when it opens in September. This will be followed by Liverpool in November.
John Lewis has more than 30 department stores across the UK.