First Krispy Kreme store to open in Rosebank
GLOBAL doughnut company and coffee retailer Krispy Kreme on Wednesday said its first store in SA will be opened in Rosebank, Johannesburg, at the end of November.
In May, the company signed a development agreement with local company Krispy Kreme Doughnuts SA to open 31 Krispy Kreme shops in the country over the next five years. This marks the company’s first venture into Africa.
A more brand-aware middle class with rising incomes are attracting other US consumer-facing giants such as Starbucks and Dunkin’ Brands who will also be expanding into the country.
The Krispy Kreme store will have an option of 16 Krispy Kreme doughnuts, as well as a wide variety of locally roasted coffee flavours.
Krispy Kreme has been serving its customers since 1937. Its footprint now extends to 1,000 shops in 24 countries.
The company is listed on the New York Stock Exchange.