Majid Al Futtaim announced on Thursday the completion of its redevelopment project for its flagship Mall of the Emirates shopping mall in Dubai.
The mall operator said it will reveal a new 36,000 sq m retail extension at the shopping centre on September 28.
The extension will pave the way to 40 new shopping, dining and entertainment outlets including retail anchors making their debut in the Middle East.
With an investment of more than AED1 billion ($272 million) on Evolution 2015, Mall of the Emirates will enhance customer experience with the largest redevelopment project to-date, the company said in a statement.
The improvements include state-of-the art architecture, new lifestyle options with 20 fashion brands, 12 restaurants and a revamped 24-screen VOX Cinemas featuring advanced technologies such as the first IMAX with Laser screen in the Middle East, the largest 4DX screen and the new THEATRE by Rhodes luxury concept, a collaboration with celebrity chef Gary Rhodes.
“Innovation is integral within Majid Al Futtaim as we live by the company’s vision to create great moments for everyone, everyday. By re-shaping Mall of the Emirates with Evolution 2015, we continue to evolve and enjoy a competitive edge and leadership position as the Middle East’s leading luxury and lifestyle destination,” said Michael Cesarz, CEO – Shopping Malls Business Unit – Majid Al Futtaim Properties.
Evolution 2015 is a multi-phased project. Phase 1 was completed in 2014 with the unveiling of the Fashion District – an AED100 million new precinct that has introduced some first-time boutique brands to the UAE.
The beginning of Phase 2 marks the addition of a new taxi rank located next to Ski Dubai, at Welcome Court 4, which represented a total investment of AED10 million. In addition, Mall of the Emirates increased its car park capacity by building a newly-opened parking deck with roof-top shade on Level 4, creating 1,300 new spots.
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