Boden to open retail stores in UK and US – Telegraph

The company was founded in 1991 by Johnnie Boden as a menswear retailer and has added lines for women and children in subsequent years.

The company has traditionally been based on online and mail order sales, but a spokesman has now said that there are plans in place to open a number of retail outlets “in the next few years in key markets”.
Boden Icons – Karen Elson AW 2015Boden announced a 31 per cent rise in profits this year after pulling in £281m in sales
Boden currently has only one store currently, in the Hangar Green area of west London, and reaches the vast majority of its customers online. It also distributes some 50 million catalogues each year.
The company spokesman said locations for the stores will be determined “on a case-by-case basis”, with one additional location in or near London.
Johnnie BodenJohnnie Boden set up the fashion brand that bears his name Photo: Rex Features
Boden announced a 31 per cent rise in profits this year after pulling in £281m in sales. The majority of sales come from overseas.
However, Boden said trading this year had been “tough with margins coming under pressure in all markets, although continued sales growth is expected.”
The company was founded in 1991 by Johnnie Boden as a menswear retailer and has added lines for women and children in subsequent years.
Julian Granville, the company’s deputy chairman, said the move was about reaching additional customers.
It will “give customers an option to come to our brand, and for the customers who only buy limited parts of the range the opportunity to buy more of it,” he told the Financial Times. 

 

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Posted on September 16, 2015, in #international, #retail, #uk. Bookmark the permalink. Leave a comment.

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