Amazon will open the doors of its first ever physical book shop in time for Black Friday, the company has confirmed.
The e-tailer giant has selected between 5,000 and 6,000 titles for Amazon Books based on ratings from customers and pre-orders on its website, which will be sold at the same price.
The shop is located in University Village, an up-market shopping centre in Seattle, where Amazon’s headquarters are based.
Visitors can also test out Amazon’s hardware, including its Kindle range of e-readers, Fire TV set top box and Fire tablets. In theory, the shop could also act as a drop-off point for returned items.
The opening comes ahead of Black Friday, the biggest shopping day in the calendar on November 27 as retailers slash prices in a bid to get the Christmas shopping frenzy underway. Amazon is a key part of the event, offering flash deals throughout the month. Internet spending on November 27 alone is expected to hit £1.07bn, a 32pc increase on last year’s £810m, according to Experian-IMRG.
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