Amazon opens first physical retail store in time for Black Friday
Amazon will open the doors of its first ever physical book shop in time for Black Friday, the company has confirmed.
The e-tailer giant has selected between 5,000 and 6,000 titles for Amazon Books based on ratings from customers and pre-orders on its website, which will be sold at the same price.
The shop is located in University Village, an up-market shopping centre in Seattle, where Amazon’s headquarters are based.
Visitors can also test out Amazon’s hardware, including its Kindle range of e-readers, Fire TV set top box and Fire tablets. In theory, the shop could also act as a drop-off point for returned items.
The opening comes ahead of Black Friday, the biggest shopping day in the calendar on November 27 as retailers slash prices in a bid to get the Christmas shopping frenzy underway. Amazon is a key part of the event, offering flash deals throughout the month. Internet spending on November 27 alone is expected to hit £1.07bn, a 32pc increase on last year’s £810m, according to Experian-IMRG.