Michael Kors has opened its largest Japanese flagship store on Chuo Street in Tokyo’s Ginza district. The store is the first in the world to carry every category offered by the global luxury retailer.
The 724 sq m store reflects the new design concept unveiled last year at the Jing’An Kerry Centre in Shanghai, including a shimmering exterior facade inspired by Michael Kors’ signature use of metallics and texture.
The facade comprises luminous screens made of unique, light reflective facets set within a grid of internally lit recesses. In addition, a large-scale branded campaign image covers the balance of the second and third story facade, creating an effect that is elegant and kinetic.
The ground floor features curated presentations of accessories, including handbags and small leather goods, from the Michael Kors Collecton and MICHAEL Michael Kors labels. Downstairs, the lower level is dedicated to menswear and men’s accessories, making the Ginza flagship the first freestanding Michael Kors store in Asia to offer menswear.
Women’s ready-to-wear is located on the upper floor in sophisticated rooms designed to complement the Michael Kors Collection and MICHAEL Michael Kors labels. On this floor, customers can browse, try on clothes and consult with the store’s personal stylists in a calm environment and feel completely indulged. This floor also showcases an elevated display of watches, jewellery, eyewear and a selection of the brand’s fragrances. This floor is finished off with a grand shoe salon featuring footwear from both labels.
The store interior reflects the jet set glamour of the brand, and features white marble flooring and custom white painted wood fixtures for a sleek and refined feel. Rice paper accents and framed Macassar wood boxes highlight key products and evoke the elegance of sophisticated Japanese design. Luxe ultra suede fabrics are also used throughout the store to enhance the inviting atmosphere.
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