John Lewis enjoyed its biggest ever single day’s trade on Black Friday with sales up 11.9% on last year.
The retailer said there was a different pattern of trade across the whole Black Friday weekend compared to 2014. On Black Friday itself, sales were mainly driven by johnlewis.com, while shops were busy at the weekend with sales on Saturday 9.3% up on the same weekend in 2014.
On Black Friday, online sales achieved a record day, with sales peaking between 9-10am when the site was taking 4.9 orders per second. The retailer said its distribution teams processed 18% more parcels across Friday, Saturday and Sunday compared to last year.
The electricals buying office saw its biggest ever day for sales on Black Friday as wearable tech sales rose by 932% with sales of Fitbits up over 1329% on last year. Other standout performers included Dyson products, GHD, ‘connected home’ products and gaming.
In fashion, Black Friday top sellers included Barbour and Ted Baker. Home sales benefited from strong trade in Sophie Conran Portmeirion and Le Creuset items.
Mark Lewis, retail director at John Lewis, said: “Black Friday itself marked a record day for John Lewis and strong trade continued into the weekend. On Friday online trade really stepped forward, while shops saw their biggest increases over the weekend, showing that more than ever customers like to mix and match channels to shop in the most convenient way for them.
“The key story of the weekend was the success of our distribution operations, which have proved that we can manage the highest peaks of demand at Christmas, so that customers can be confident when they shop with John Lewis for their gifts.”
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