LVMH’s Fresh opens new London flagship

LVMH-owned skincare brand Fresh has opened a 70 sq m flagship store on Monmouth Street in London’s West End. The opening marks the latest in a line of top brands to take space on the street in the last 12 months, including Larsson & Jennings, Loft Design By…, Pierre Herme and most recently, Club Monaco.

Designed in-house, the Fresh boutique is the second standalone UK store for the brand, which houses the company’s full lifestyle range, including skincare, bodycare, haircare and fragrances.
‘The brand’s arrival plays a great part in our strategy to create a unique shopping destination that appeals to both local and international visitors alike,’ says Charles Owen, Seven Dials Portfolio Executive at Shaftesbury. 


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