Costa launches food-led concept store
Coffee shop chain Costa has opened a new food-led concept store on London’s Tottenham Court Road called Costa Fresco. The specially designed store environment, by Caulder Moore, features designated zones for relaxing and a new way of presenting freshly baked food.
‘We wanted our design to bring a natural, almost homely quality so that Costa Fresco has a different look and feel to the coffee shops, but is still in-keeping with the Costa brand values,’ says Ian Caulder, creative director at Caulder Moore. ‘The new store is lighter and brighter to hero the extended menu now on offer, although retaining the warm and welcoming appeal that customers expect from a Costa store.’
Carol Welch, Costa’s global brand and innovation director, describes the new store as ‘a fusion of London’s handcrafted bakeries brought to life by our heritage, Italian passion and gusto for vibrant ingredients and genuinely good food’.
‘The opening of Costa Fresco is a reflection of exciting things to come from Costa,’ adds Welch. ‘We are committed to continuing to innovate and delight our customers with what they want – quality food, alongside irresistible coffee in a warm, welcoming environment.’