Abercrombie & Fitch is now ranked as the most hated retailer in America
The clothing company scored a 65 on the American Customer Satisfaction Index for the retail industry for the first time ever
Just ahead of Abercrombie on the list is Walmart with a score of 66
The report by ACSI is based on a survey of customers who are asked about their recent shopping experiences at the biggest retailers in America
For the first time ever, Abercrombie & Fitch has debuted on the list of America’s most hated retailer.
The clothing company scored a 65 on the American Customer Satisfaction Index (ACSI) for the retail industry, which is almost 10 points below the entire sector’s overall score, CNN Money reported.
Since CEO Mike Jeffries left the company in December 2014, Abercrombie & Fitch had been working to re-brand itself.
This low score could mean bad news for the retailer, which has over 300 locations in the United States.