Al-Futtaim, a Dubai-based conglomerate, has signed a partnership agreement with French fashion house ba&sh to introduce the luxury brand to the Middle East.
The first of the planned 10 ba&sh stores will open in Dubai’s City Walk in the fourth quarter of 2016, it said in a statement.
Paul Delaoutre, president Al Futtaim Retail said: “This partnership will add exciting new markets to ba&sh’s global network and at the same time provide Al-Futtaim’s customers in the region with a much wider shopping choice.
“We are confident that this iconic brand will be very popular among the large fashion-conscious clientele in the region and will add to our many success stories.”
Barbara Boccara and Sharon Krief, co-Founders of ba&sh added: “It is with great pride that we are opening our first store in the UAE. This will be the first boutique in the Middle East and will be the brand’s regional showcase. We are very keen to display our style here.”
Following the opening of the flagship ba&sh store at CityWalk in Q4, there are plans to launch six more boutiques and three concessions in prestigious department stores over the next three years, the statement said.
It added that the brand is expected to expand into several territories within the region by 2019.