Axiom launches new concept store in Abu Dhabi
Axiom telecom, the UAE’s largest mobility retailer, has brought its ‘experiential shopping’ to Abu Dhabi with the first-of-its-kind retail concept in the emirate.
The launch of axiom’s innovative shopping concept in Abu Dhabi Mall marks the retailer’s third store renovation in the UAE after Dubai Festival City and The Dubai Mall. It is also the sixth axiom revamp in the region, with three recent store launches in Saudi Arabia.
Shopper expectations in the UAE capital are evolving from being product-based to experience-based, according to axim CEO Fahad Al Bannai.
“Abu Dhabi shoppers largely comprise young Millennials who are looking for a non-traditional retail experience, one characterised by the ability to experience products before making a purchase,” he said.
“In today’s fast-paced lifestyle and competitive market environment, customer convenience and service excellence are key to the success of any business. Through our deep understanding of the local and regional market, we are able to offer a one-stop-shop approach that caters to customers’ diverse requirements,” says Al Bannai. “Shoppers are now able to walk into our store, experience the latest gadgets, personalise their chosen device, activate it, and sign up for reliable aftercare services all under one roof. So customers leave not only with a personalised product they can begin using immediately, but also peace of mind, knowing that they truly got value for their purchase.”
Among the many exciting new services shoppers will discover at axiom is ‘XCustoms’, a first-of-its-kind in-store customisation zone that allows customers to personalise their smartphone.
From gold plating, engraving, and colorful skins, to UV printing, clear protection, and Swarovski crystals, XCustoms allows gadget owners to express their individuality – whether it is supporting a favourite band or team, or showcasing a unique sense of style. Nearly all services are completed in-store, allowing customers to make a statement with their personalised device in as little as 15 minutes, the company said.