Australian luxury lingerie retailer Honey Birdette has signed for its first UK store in Covent Garden.

Royal London Asset Management (RLAM) has let 56 Long Acre in Covent Garden to the brand, after Property Week revealed the company was seeking to open a boutique in the West End of London earlier this year.
The 825 sq ft unit will open at the end of this month.
Yasin Sadiq, senior asset manager at RLAM said: “We are pleased to have secured another strong retailer for the estate, which will complement the existing line up, and excited to see the brand open its first UK flagship in Covent Garden.”
Savills acted for RLAM.

“56 Long Acre was a rare opportunity for a retailer to acquire a flagship location close to Covent Garden,” said Peter Thomas, director in the Central London retail team at Savills. “We are pleased to have secured this deal with Honey Birdette.”