Joules chooses Edinburgh for biggest ever store

Premium lifestyle brand Joules is to open its biggest ever store at Edinburgh’s George Street later this month.
Due to open on 24 August, the store spans 3375 square feet and replaces the brand’s existing store which was also based in George Street. It will house all of Joules’ key collections including womenswear, menswear, childrenswear and homeware.

Joules is aiming to open 10-12 stores per year following its admission to the AIM Market in May 2016. The opening will follow the launch of a new Stratford upon Avon earlier this month.
The brand has created ‘The Joules Festival of Colour’ to celebrate the Edinburgh launch, with a number of events and activities planned. A day ahead of its official opening, Joules will welcome VIPs, press, bloggers, locals and fans of the brand to a preview event where they will be offered cocktails, canapes and goody bags, as well as exclusive in-store offers. On the week of launch,
Joules will also host a number of events for visitors, including painting workshops, a whiskey masterclass and a scrapbook making session.
Colin Porter, chief executive of Joules, said: “We’re proud of the way that our retail stores really showcase our brand personality and allow us to engage with our customers, so to open our biggest ever is a very exciting milestone. Given the warm response from our customers to our previous store in the city, opening a bigger store here felt like a natural step.”