Victoria’s Secret has opened a 10,000 square foot flagship store on the upper level of St David’s shopping centre’s Grand Arcade.
The brand has taken the majority of a store formerly occupied by H&M, which has moved to a bigger store across Grand Arcade. Michael Kors took the remainder of the former H&M earlier this year, opening on to The Hays.
Designed by an in-house team, the new Victoria’s Secret store features its signature lingerie and sleepwear collections, fragrances and body care, as well as the brand’s popular Victoria’s Secret PINK and Victoria Sport lines.
Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and Intu, Colin Flinn, regional director at Intu, said: “We are delighted to have welcomed Victoria’s Secret. Their arrival enhances our excellent line-up of strong international brands, and is a fantastic addition to Cardiff’s retail landscape.
“The newly opened Victoria’s Secret further cements the status of St David’s as the premier retail destination in Wales, and one of the leading locations in the UK for international brands and flagship stores outside of London.”
St David’s is anchored by the largest John Lewis outside of London, Debenhams and Marks & Spencer, and also has 200 other shops and restaurants. Other retailers include the likes of Primark, New Look, River Island, Hugo Boss, Radley, Vivienne Westwood and Jo Malone.