Jack Wolfskin, the German outdoor clothing and equipment brand, has opened a new store on Liverpool ONE’s Paradise Street.
The 3,000 square foot space stocks the full range of Jack Wolfskin clothing and accessories for men, women and children.
The opening of the store coincides with the launch of a new brand campaign by Jack Wolfskin using the new hashtag slogan #MakeYourLifeUnfortgettable. As well as being implemented across a range of media, including a new television commercial, the campaign is the inspiration for the design of the new Liverpool ONE store.
Miles Dunnett from Liverpool ONE operator Grosvenor Europe said: “The launch of Jack Wolfskin is another great milestone on Paradise Street as more and more leading brands join what is one of the strongest retail line-ups in the UK.”
Other brands planning to open stores on Paradise Street this year include Lindt, Smiggle and Urban Decay.
Jack Wolfskin debuts at Liverpool ONE

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