In the period covering 12 November to 24 December, online sales rose by 29.3% while in-store sales were up 1.4% across the company’s 217 UK stores.
Oliver Meakin, chief executive of Maplin, said: “Christmas 2016 has been one of our most successful trading periods and highlights the significant investment we have made across our whole business in the last two years.”
Bestselling products included Google’s Chromecast and Amazon Fire Stick. Drones were also popular with more than 25,000 units sold over the period. In addition, the retailer achieved a 135% uplift in sales of Smart Home tech items.
Meakin added: “As we accelerate investment in digital, our people and stores into 2017 we expect to see sales continue to grow, as well as develop other initiatives including the roll out of a new store format and refreshed branding across the estate, which was first trialed at Cambridge Beehive in November 2016.”
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