Rumour mill: Morrison’s and Sainsbury’s to merge?

Could rumoured merger create an online giant and usher in a new era of grocery?

Could rumoured merger create an online giant and usher in a new era of grocery?

The passing of UK supermarket pioneer Ken Morrison this week has sparked new rumours of a merger between Sainsbury’s and Morrison’s which, if it comes to pass, would spark a revolution in home grocery delivery.
That’s the opinion of e-delivery specialists ParcelHero; that it would bring together three leading e-commerce platforms, Amazon, Argos and Ocado. A combined relationship between these three would be a force to be reckoned with and may well bring about the online food shopping revolution that has been looming for some time.
It breaks down like this: Sainsbury’s is the owner of Argos, which in the UK has recently introduced a same-day delivery service. Meanwhile, Morrison’s works hand-in-hand with Ocado, the online-only grocery retailer, and also with Amazon for that company’s Amazon Prime Now food delivery service.
David Jinks, head of consumer research at ParcelHero, explains the potential: “The bringing together of these brands presents huge home delivery opportunities,” he says.
“Despite repeated conjecture of an Ocado-Amazon merger, the three leading digital retailers have always been rivals. For them to be pushed into collaboration is exciting for the future of food and goods retailing and deliveries. The potential to have all our produce and consumer goods ordered and delivered same day, or even within the hour, would be a godsend for busy shoppers.”

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