Due to take up the newly created role in June, Schulman will be responsible for all aspects of the brand globally and will report to Coach chief executive Victor Luis. The new leadership structure follows Coach’s acquisition of Stuart Weitzman in 2015.
Schulman will be joining Coach from Neiman Marcus Group where he is president of Bergdorf Goodman and NMG International. He joined Neiman Marcus Group in 2012 and assumed additional responsibility for NMG International with the acquisition of MyTheresa.com in 2014.
Prior to that, Schulman was chief executive of Jimmy Choo and also held senior executive roles at Gap, Yves Saint Laurent and Gucci.
Luis Said: “I’ve known Josh for many years and had always hoped to attract him to Coach. He lives and breathes our industry and brings a unique blend of brand building and broad retail experience to the company, making him the ideal person for this newly created role. I couldn’t be more excited to have Josh lead the Coach brand.”
The company has also announced that Andre Cohen, currently president, of North America and global marketing for the Coach brand, will be leaving the company at the end of June to return to Asia with his family. Having worked with Coach since 2008, Cohen was instrumental in Coach’s development in Asia and has been spearheading the execution of the brand’s transformation strategy in the North American market over the last two years.
Luis added “Andre has been a great partner to me and a strong leader of our businesses in Asia and North America. I deeply appreciate his friendship and contributions over the last nine years but naturally I respect his family’s decision to return home to Singapore.”