Former undisputed world heavyweight champion Mike Tyson is set to launch his global franchise of fitness centres in Dubai next month.
The American’s new business venture, Mike Tyson Academy (MTA), will see a host of academies launched around the world, and in particular in the Middle East, Australia, France, West Africa and China where there has been interest from potential partners.
Dubai appears to be one of the locations where Tyson will launch one of the franchises.
“Dubai has established itself on the world map by hosting many leading sporting events and icons and there is definitely a niche in this market for a fitness centre that is associated with quality and driven by a hard-core, challenging philosophy like mine,” said Tyson, explaining his decision to launch the fitness franchise in Dubai.
“I strive to maintain consistency across all my centres with trainers that have been certified by me as well as exceptional training staff who will be on site to ensure a certain benchmark is maintained. I am positive that this is going to be only the beginning of a long-running successful association between myself and the region.”
He said the fitness centres will feature cardio, strength, functional training and boxing exercises. There will be a full-scale boxing ring in every location and a host of group training and functional classes to take fitness programmes a notch higher.
Tyson is set to reveal the details of the new business venture at a press conference in the Burj Khalifa on May 4 next, which will be followed by the grand MTA Launch Gala on May 6th at 8pm, hosted by Fred Frenchy Corp and the Mike Tyson Academy. Reservations for the gala event can be made by emailing firstname.lastname@example.org