Luxury lifestyle brand The White Company has upsized its store at Bluewater in Kent. The retailer has also doubled in presence to create a 546 sq m statement store on Bluewater’s lower Guildhall. Adjacent to Hobbs, Russell & Bromley and the recently opened Michael Kors, the store has been designed by an in-house team and evolves The White Company’s classic look, with the emphasis on creating a calm and inviting retail experience.
The new statement store combines the brand’s complete range of exclusive lifestyle products, from women’s fashion and accessories to homewares, beauty products and The Little White Company’s childrenswear.
‘This newly opened White Company store is a great addition to Bluewater. The upsizing of the site to a statement store highlights Bluewater’s success for the brand as a location, enabling them to offer the best possible expression of their brand and a more comprehensive product range. Together with other exciting retailers joining the scheme, including Missguided which opens in the summer, Bluewater continues to offer an industry leading retail line-up,’ says Russell Loveland, portfolio director at Land Securities, co-owner and asset manager of Bluewater.
Sarah King, director of Property at The White Company, adds: ‘We are delighted to open the doors of our new statement store at Bluewater, a site that has been a longstanding top performing location for us. The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience.’
This summer, Missguided is making its first move outside London at Bluewater, with the launch of a 1,486 sq m statement store on the lower Rose Gallery.