Boden to launch in John Lewis
Due to launch in the autumn, the concessions will be in John Lewis shops in Cambridge, Oxford, Reading, Southampton and London’s Oxford Street.
Jill Easterbrook, who joined Boden as chief executive in February, told This is Money: “We are really excited to be going into John Lewis. It marks the coming together of two great British brands.”
Boden currently only has one bricks-and-mortar shop in London’s Hangar Lane but is considering opening more stores in the future.