Fashion brand Guess has opened its largest UK store outside London, with a 465 sq m (5,000 sq ft) store in the Liverpool ONE development.
The store, designed in-house, is arranged over two floors. It features a clean, white interior, high-tech lighting and contrasting materials, in line with the chain’s recently updated branding and layout plans.
Merchandise is presented to offer ‘total looks,’ with accessories displayed in the centre of the store to maximise visibility.
“We are delighted to have opened this store and started trading during the busy Bank Holiday weekend. It has been a great opportunity for us to introduce the new store concept and branding to Liverpool ONE’s stylish shoppers and we have received very positive feedback in addition to strong sales already,” says Guess CEO Victor Herrero.
“The brand has created a great store, bringing the best of London to Liverpool,” says Miles Dunnett of property group Grosvenor Europe.
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