Primark’s new store in Birmingham is set to be the budget fashion retailer’s biggest store yet once it opens in December 2018.
Spanning 160,000sq ft across four floors, new store is located at the Birmingham Pavilions centre, which Primark is rumoured to have acquired for £60 million in 2014.
Its redevelopment plan to create its largest flagship store in the UK was approved in January 2016.
The opening of the new store will lead to the closure of the existing New Street store in Birmingham, but the retailer will relocate its staff as the new flagship is set to employ around 800 people – almost twice as the 460 New Street currently employs.
Once open, the new Birmingham store will be bigger than Primark’s current largest UK shop, which is in Manchester and spans across three floors of the former John Lewis building at around 155,000sq ft.