The new store in Bogota at Centro Commercial La Colina has been highly anticipated with 3,000 locals queuing from 2pm two days before the opening to get the first glimpse of one of the world’s largest H&M stores and its fashion collection
The 6,000 square metre shop over two levels houses a selection of fashion and accessories for men, women and children.
H&M north American continental manager Daniel Kulle said: “We have been waiting for this day for a long time now and the response from our fans in Bogota was worth the wait! I am proud to welcome shoppers to our very first store and we are pleased to be able to offer our customers added value through fashion, quality and sustainability at the best price.”
The first shoppers in the store were given gift cards worth 600,000 pesos and the next 300 people received 150,000 pesos each. H&M staff then performed their iconic team dance along with award winning dance troop Dunkan Dance.