Restaurant chain Subway is rolling out the Subway Fresh Forward design, transforming the guest experience. The new store concept is a distinctive and welcoming restaurant space that highlights an amplified guest experience surrounding its fresh ingredients. The bright colour palette is inspired by fresh vegetables.
'We’ve created a modern design that gives our guests choices, from how they order to how they pick up their food, to how they enjoy their meal,' says Trevor Haynes, vice president of operations at Subway. 'We’re bringing fresh forward, and the reactions from our guests, our franchisees and their sandwich artists has been incredibly positive.'
Robyn Novak, vice president and creative managing director at FRCH that is behind the new design, says: 'With an outlook on the food’s inherent freshness, we sought to establish a contemporary design that inspired new and recurring customers by elevating what Subway is known for: their customised experience. The restaurant revolves around a bright and energetic footprint by creating greater awareness with a new presentation that brings freshly baked bread forward, highlights fresh-prep ingredients and provides the guest with choice in dining experiences.'
Digital self order kiosks have been installed in select locations, alongside digital menu boards and Apple and Samsung Pay.
The restaurant design features a veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily in the restaurant, plus new bread and cookie displays on the front of the line. Subway Fresh Forward restaurants are also testing new menu items, starting with pico de gallo, new sauces and gluten-free bread.
For those dining in, the bright and playful decor is accompanied by curated music and comfortable seating with USB charging ports and complimentary Wi-Fi creating a welcoming environment for guests.
The new restaurant design is the next phase of Subway’s evolution. The company created Subway Digital in 2016 including a new logo, choice mark and color palette, designed by Turner Duckworth, as well as bright and bold new packaging, uniforms and signage started rolling out this spring in North America and will be worldwide by the end of 2017.
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