American Eagle to pull out of UK less than three years after opening first shop
American Eagle Outfitters has around 950 stores in the US and targets 15 to 25-year-olds with affordable, preppy fashion
US fashion retailer American Eagle Outfitters is pulling out of the UK less than three years after opening its first stores on British soil.
Of its three UK shops, the company is said to have closed one – in Bluewater shopping centre in Kent – and ceased trading in the remaining two, which are based in Westfield Shepherds Bush and Westfield Stratford.
According to Retail Week, American Eagle – which is one of the biggest fashion retailers in the US – has struggled to gain a foothold in the competitive UK fashion market since it arrived in November 2014.
<img src="/content/dam/business/2017/07/26/TELEMMGLPICT000135793984-small_trans_NvBQzQNjv4BqWZZ9520Qrn8RyVs0byqFfxdYxsWUQUCtgJX18DpO5X4.jpeg" alt="American Eagle Outfitters store front and entrance" width="320" height="199" class="responsive-image–fallback"/>
An American Eagle Outfitters store Credit: Roberto Machado Noa/LightRocket
At the time, the firm said it was aiming to have between 20 and 30 stores in the UK and would also look to roll-out its Aerie underwear brand.
The Pittsburgh-based company has around 950 stores in the US and targets 15 to 25-year-olds with affordable, preppy fashion.
Other American brands that have more successfully crossed the pond and entered the UK fashion market include Hollister, Urban Outfitters and Forever 21.
Property agency Harper Dennis Hobbs, which has been advising American Eagle in the UK, declined to comment when approached by The Telegraph.
However, an American Eagle Outfitters spokesperson said: “As of July 15, American Eagle Outfitters will be closing our three retail stores in the UK.
"Our valued UK. customers will still be able to shop for American Eagle products online.”
American Eagle Outfitters isn't the only retailer to struggle amid turbulent economic conditions in the UK.
Many of Britain's biggest fashion brands including Next, Marks & Spencer and Debenhams have been struggling to keep up with their online-only rivals, due in part to the higher overheads they must pay that chip away at their profits.