Abercrombie & Fitch to open first store in Jeddah as part of Middle East expansion
0The new store will launch in the Red Sea Mall in September and will offer the brand’s Autumn/Winter collection for men, women and children.
The expansion is part of a franchise agreement between Majid Al Futtaim Fashion and Abercrombie & Fitch.
Majid Al Futtaim introduced the Abercrombie & Fitch brand to Kuwait in 2015 by opening stores at 360 Mall and The Avenues, followed by a flagship store in Mall of the Emirates. Two further stores opened in Qatar at Doha Festival City and Mall of Qatar in March 2017. Including the launch in Saudi Arabia, Majid Al Futtaim partners with Abercrombie & Fitch on a total of six Abercrombie & Fitch and three Abercrombie kids stores in the Middle East in a mix of franchise and joint venture arrangements.
The 728 square metre store in Jeddah will open in a new extension of the Red Sea Mall.
Fran Horowitz, chief executive of Abercrombie & Fitch, said: “We are looking forward to bringing our unique Abercrombie & Fitch store-based brand experience to our customers in Saudi Arabia, and complementing our existing omnichannel capabilities, supporting our goal of providing our customers with the ability to engage with our brands, whenever, wherever and however they choose to do so. We are proud to have Majid Al Futtaim as a partner to drive and support our continued expansion throughout the region.”
The franchise agreement will see the brands eventually expanding into Oman and Bahrain.