Marc Jacobs opens first online flagship store in China
Oct 18, 2017
Marc Jacobs has recently launched first online flagship store in China with Viplux, the flagship luxury channel for international luxury and premium brands on vip.com. The Marc Jacobs China-based online flagship is offering its hip hop-inspired fall 2017 collection to 300 million vip.com members.
Marc Jacobs chose Viplux as its partner due to Viplux’s dedication to creating end-to-end, high-end shopping experiences.
“The cooperation between Viplux and Marc Jacobs is a testament to Viplux’s expertise in understanding how to “become one” with the spirit of the specific brand, and to match that with market growth,” said vip.com co-founder, Arthur Hong.
Vip.com launched in 2008 its first foray into the luxury brands e-commerce field with Viplux. Marc Jacobs is among several fashion labels to open flagship stores on Viplux, including Armani, Versace, Salvatore Ferragamo, Diesel, Roberto Cavalli, Sergio Rossi and Trussardi.