Galeries Lafayette has unveiled a new flagship store at the heart of the new extension to the Carré Sénart shopping centre in Paris. The opening marks the first significant addition to the Galeries Lafayette network of 56 stores in France in the past few years, and the new store concept is intended to be experience-led, fully omni-channel and firmly anchored in its local environment on the edge of the Forest of Sénart.
Spread over two floors, the store is based on standards of hospitality and services that provide a harmonious blend of physical and digital innovation, with comfortable relaxation areas, intuitive signage and sleek, modern furnishings. Remaining loyal to its strategic positioning, Galeries Lafayette offers a selection of prestigious brands spanning fashion, beauty, accessories, shoes and leather goods, in many cases some as the exclusive retailer within the shopping centre.
The 6,000 sq m store enables shoppers to enjoy a stroll through a natural setting, where products are displayed in spaces such as cabins, hunting lodges or kiosks. It features a monumental glazed facade and a light well at the heart of the store. French artist Julien Colombier has created a major artwork on either side of the facade, influenced by both plants and the urban environment, recreating the edge of a forest.
The artwork opens up into the store, where a grove of life-sized trees catches the attention of visitors, and is another nod to the forest-inspired interior of the store beyond.
In the woodland-inspired and modern space, the codes of the forest are found in product racks and displays, showcasing the retailer’s collections. The store is bathed in natural light, thanks to the glazed facade and particially transparent ceiling. Galeries Lafayette Carré Sénart has been designed to reinvent the department store experience by offering customers open plan spaces and different departments marked out by woodland-inspired furniture, created directly by sustainable funiture designer, Agence Forêt.
The store has been designed around both the physical and digital experience. On the first floor, a 150 sq m space is dedicated entirely to services, including e-reservations and Click & Collect. Following a number of pilot projects, the Digital Showroom is now available at Carré Sénart. This makes it possible to offer a very wide range of up to 100 products in a small, physical space. Usually used for leather goods, the 40 sq m area displays a selection of four luggage brands made available to customers thanks to a digital counter. Customers can see and try the demonstration produt and then, by placing it on the dedicated counter, benefit from a wide range of options (size, colour etc) and buy it online. Orders are collected using the store’s Click & Collect service within 24 hours, or delivered to the customer’s home.
The Carré Sénart store is also running a pilot project in omni-channel training of sales advisors. Staff are armed with mobile tablets to help customers throughout the entire shopping experience, including managing stock levels in store, providing a constant link with the website and giving proactive advice when trying items. Mobile payment points are also available throughout the store.