The 60 second TV commercial is set in a magical Argos distribution centre where a troupe of Argos elves are helping Santa to deliver gifts across the country.
Created by CHI & Partners and directed by Gary Freedman, the advert aims to highlight Argos’s commitment to speedy delivery and its Fast Track same-day delivery service.
The action begins when a child’s long-awaited Christmas present, a Teksta voice-recognition robotic puppy, is found wandering the aisles of the distribution centre by an elf. The quick-thinking elf scans it in at the “elf station” to reveal its intended recipient on-screen whose family’s gifts are departing from gate nine. This leads to a blockbuster-style chase across the distribution centre in which the elf pulls out all the stops to ensure the robotic puppy makes it to the child in time for Christmas.
Argos is also giving three children the opportunity to feature in the advert. From Tuesday 7 November, parents can visit Argos’s Facebook and Twitter channels to submit an image of their child using the hashtag #ReadyForTakeOff. The chosen winners will appear on national TV in the Argos advert for a whole day each on Friday 10, Saturday 11 and Sunday 12 November.
In addition, parents will get a chance to see their child’s face in a personalised social media version of the advert by uploading their child’s photo on the Argos Facebook or Twitter sites.
Gary Kibble, marketing director at Argos, said: “We love this edge-of-your-seat, high-energy Christmas campaign, which aims to surprise and delight across all channels – showcasing Argos’s Fast Track delivery commitment to getting customers what they want, how and when they want it, faster than anyone else.
“We hope our super-swift, stop-at-nothing Argos Christmas elves help us once again to break the traditional retailer advertising mould by adding some excitement, energy and above all speed to the nation’s Christmases this year.”
Kibble said Argos will deliver 1.7 million items and process 27 million in-store transactions over the festive period.
The Argos ‘Ready For Take-Off’ advert forms part of a 360° campaign spanning TV, digital, print and in-store and social media activity.